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Wednesday, 28 July 2010
Dear Customer:
It is a pleasure for me to share with you the new hotel project we have
undertaken. We are defining a new organisation that will base its added value
proposition in different fields: a strong and experienced team of professionals, new
standardised and higher quality products and services, a renewed and more attractive
brand that works for everyone.
Under our new name, Be Live, we shall work to gain the trust of customers like
you; those who ultimately give meaning to our business. In the coming weeks, you will
witness our progress. We hope it will be to your liking.
In the meantime, we would be grateful if you could help us to disseminate our
new brand, Be Live, and the slogan Dream less, live more, which you probably know
already and which is the basis of the transition campaign for our Oasis brand (which
has been with us since December 2006) to the new stage that has already begun.
I would like to take this opportunity to express the excitement with which my
team and I are approaching this new phase. We are confident that our efforts will
materialize very soon in a new hotel chain, diverse but integrated, that will become a
reference point for you, our customers.
We appreciate the trust placed in us and wish you a happy stay,
Yours Sincerely
Fernando González Sánchez
General Manager
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